How to launch your own sportswear brand in a few easy steps

Launching your own sportswear brand can be pretty daunting, especially if your background isn’t within this sector.

Established in 1997, we have worked with over 200+sportswear brands, many of which have been start up brands with clients just like you. Having helped launch these start ups and launching our own start up in 2012, we fully understand the processes involved and pitfalls to avoid.

Follow these simple steps below and launch your brand with ease.

Step 1 - Start with a consultation. Either reach out to us via our "Contact" form or give us a call to discuss your brand. We will discuss the product, your niche and scope of the project as a whole.

Step 2 - We will provide you with a detailed quote further to the consultation based on your needs. If this is approved we move to step 3.

Step 3 - The design stage starts. We will finesse your designs or ideas and if you Don't have a logo yet, can develop this too. After the designs have been signed off by you, we will create the tech packs and BOM so that the factory can cut patterns and produce samples.

Step 4 - Sample approval. Several samples will be produced to approve fit, function, performance and grade. We can also produce photo samples before production starts.

Step 5 - Crowdfunding. You may already have a budget to manage the bulk production costs but if this is going to be a struggle, then we can manage a crowdfunding campaign for you. The campaign will look to obtain pre orders before you place the bulk order so that you have the money in the bank before you commit to the factory.

Step 6 - Production begins. Funds are in place, samples approved and you are ready to launch. We manage the production process and can assist with logistics and shipping too.

We offer a full turnkey service from brand creation, design, sourcing, production and marketing support. On top of this we also offer a consultancy service to help you understand the industry you are planning of entering and the processes involved in launching your brand. We provide this service to share our experience with you so you are fully informed of what is required to launch a successful brand and how to tackle each aspect involved.

We offer a one to one consultancy service that we tailor to your requirements based on your experience and brand goals


  • Business planning

  • Investment business plans

  • Brand name registration and TM

  • Branding & logo creation

  • Brand guidelines

  • Identifying your USP

  • Product design

  • Prototypes and samples

  • Sourcing

  • Production

  • Shipping and taxes

  • Margin expectations

  • B2B and B2C

  • Launch event planning

  • PR

  • Communication of brand values

  • Social media

  • Photo shoots and film


This consultancy service is provided over a 1-2 day meeting where we will cover every aspect to launch your business and provide industry knowledge of how to execute each aspect.

We also offer ongoing consultancy advise as your business grows, providing mentoring and a general soundboard to make sure your growth and expansion continues to be successful.


Please get in touch to arrange a chat over a brew.....