ashmei uses Merino wool: because for them, the focus is all about creating the ultimate sports apparel.
When it comes to apparel, the trend since the introduction of synthetics fabrics, has been a race to the bottom, a process of doing less and less in the way of innovation. As a simple experiment to prove this, go into any running store and take a selection of t-shirts, tights or jackets and cover up the logo: we think you would be very hard pressed to differentiate between one brand’s product and the others.
That is why ashmei uses Merino wool: because for them, the focus is all about creating the ultimate apparel. They know that by creating the best, they can offer kit to their customers that they will treasure as it fits with their aim of being the best they can be.
Key to creating the ultimate sports apparel is making sure that the material used is the very best available.