We know that when you’re passionate about the project you’re working on, it can be tempting to want to jump in feet first and run before you have attempted to walk. We work with many entrepreneurs and brands who have worked hard to be able to launch their brand and stand out from the crowd. However, we also know that creating a successful brand doesn’t happen overnight and in order to launch your dream brand (and have it succeed in the way you dream it will), you need to ask yourself these simple five questions first.
How would you describe your brand?
As a founder, you should be able to describe your brand in one simple and clear sentence. If you’re unable to find a way to put your brand into words, then how will you consumers understand what you bran stands for?. The products that you’re putting out are a direct reflection of you and your creative vision. This initial vision should remain consistent in every piece that you produce but also in the way you communicate to your customers.
What is your brand’s mission?
This is closely linked to your brand’s vision. What is it that you’re trying to do with your brand? Are you creating something new to the market. Is it about innovation? Are you trying to raise more awareness about a certain cause or issue? Do you want to disrupt the industry in one way or another? Are you capturing a certain lifestyle? No matter what your end goal is, make sure that you always keep your mission as the thing that drives you and your brand.
What is your USP? Are your ideas original enough?
It’s not uncommon to see another brand’s idea and be heavily inspired by their product. However, there’s a huge difference between being inspired and stealing an idea. While some brands are known for their "Inspiration" by other designers, they are still differentiating themselves enough that it isn’t plagiarism. In order to stand out in an already crowded industry, be sure that your product is original. Why would a customer by your knock off product when they can buy the original?
Are you focusing too much on marketing?
This might sound like a counterintuitive question since marketing your brand is a huge part of success. However, if you spend all of your time focused on marketing and not your product, you could be blowing your time and money on polishing Poop. Get the product right first and make sure when customers do buy, they come back for more and spread the word. This is your best form of marketing.
Are your products up to standard?
Ask yourself, would I buy this with my hard earned cash over another brand. Are you up to or achieving above the normal standard. If not, then don't launch as your customers will eventually convince you otherwise with returns and no repeat orders.
To conclude, a brand is more than product with a logo. It's much more than that and everything you produce or communicate must be "On Brand" otherwise success will be limited.
Want more information, please contact us to discuss.