The design and production of golf apparel is a specialist process that blends technical performance, refined aesthetics, and functional comfort. For entrepreneurs looking to launch a golf clothing brand, understanding what goes into creating high-quality garments is essential. Golf apparel must perform across long rounds, variable weather conditions, and a wide range of movement, all while meeting the traditional style expectations of the modern golfer.

At Blue Associates Sportswear, we have specialised in golf apparel design, sourcing, and golf apparel production, supporting start-ups and established brands since 1997 through every stage of development. From concept to bulk manufacture, successful golf clothing relies on informed design decisions, correct fabric sourcing, and experienced production partners.

We have worked with brands that include Pringle, Ping, Sunderland, Golfino, Stromberg, Benross, Galvin Green, Ocean Tee, Csara, Bird & Ball, Wolf Golf and Belle Birde to name a few.

The foundation of great golf apparel design is understanding how a golfer moves throughout a round. Golf involves fast rotational movement, repeated swings, walking long distances, and extended periods outdoors. Clothing must therefore allow unrestricted movement without pulling, twisting, or riding up, particularly through the shoulders, torso, hips, and waist.

Unlike high-impact sports, golf demands subtle performance features that enhance comfort over time. A golfer may wear the same outfit for four to five hours, making breathability, odour, stretch, and moisture management critical. Golf polos, trousers, mid-layers, and golf waterproofs must work together as a complete system rather than as individual garments.

For new golf apparel brands, designing with the end user in mind helps avoid common pitfalls such as restrictive fits, heavy fabrics, or garments that overheat during play.

Fabric sourcing is one of the most important elements of golf apparel production. Golf clothing must balance stretch, structure, and a premium look, while delivering technical performance benefits.

Stretch fabrics are essential to allow a full range of motion during the golf swing. Four-way stretch materials are commonly used in golf polos, trousers, and outerwear to ensure freedom of movement without compromising shape retention. Elasticated materials must provide flexibility while recovering properly after wear, preventing garments from looking tired or misshapen.

Moisture-wicking performance is another key requirement. During play, golfers generate heat and perspiration, particularly in warm or humid conditions. Fabrics must draw moisture away from the skin and allow it to evaporate quickly, keeping the golfer dry and comfortable throughout the round. Fast-drying properties are especially important for golf polos and base layers worn close to the body.

UV protection is also a major consideration in modern golf apparel design. Golf is played outdoors, often for extended periods, making UV-resistant fabrics an increasingly valuable feature. Many performance fabrics now incorporate built-in UV protection without adding weight or stiffness, helping protect the golfer while maintaining comfort.

Odour retention and bacteria is also a factor that needs to be considered. Using fibres that fight bacteria will ensure the 19th hole remains a pleasant experience without the nasty smells typical synthetic golf clothing has.

Fit is critical in golf apparel. Poorly designed garments can restrict movement, affect swing mechanics, and reduce overall comfort. Pattern cutting must take into account the rotational nature of the golf swing, with careful shaping through the shoulders, chest, and arms.

Golf polos, for example, require sleeve and armhole designs that allow rotation without pulling across the back or chest. Trousers and shorts must accommodate bending and walking without tightness through the hips or waistband. Elasticated waist components are often incorporated discreetly to improve comfort while maintaining a tailored appearance.

For entrepreneurs starting a golf apparel brand, working with an experienced design and production partner helps ensure garments are engineered for movement rather than adapted from generic sportswear patterns. It’s also important that start-ups work with a designer that understands sourcing and can locate the right fabrics in terms of performance, quality, price and minimums.

Golf waterproofs play a vital role in extending playability in unpredictable weather, particularly in the UK. Designing effective golf waterproofs requires careful consideration of fabric technology, seam construction, and garment weight.

Waterproof fabrics must offer reliable rain protection while remaining breathable. Poor breathability can cause overheating and discomfort, even in cooler conditions. Stretch is equally important, as waterproof garments must not restrict swing movement.

It’s also important the garment is quiet, something a lot of brands don’t pay enough attention too. Distraction rustle when swinging can effect the players performance.

From a production perspective, waterproof construction involves seam sealing, precise panel alignment, and rigorous quality control. Golf waterproofs must perform consistently across multiple washes and wear cycles, making correct sourcing and manufacturing expertise essential.