We create bespoke performance sportswear for brands within cycle, run, outdoor, marine, golf, equestrian, ski and gym & fitness. We offer sustainable options to our eco conscious clients looking to produce recycled polyester or sustainable sportswear. 

Established in 1997, we have worked with over 160+ global sportswear brands and start ups to create some of the best sportswear in the world.

Looking for a sportswear designer? Need a sportswear factory to produce your idea? Looking for sustainable sportswear? Want to start a sportswear brand? Blue Associates Sportswear is a leading supplier of bespoke performance sports and activewear clothing to blue chip sportswear brands and start ups since 1997.


Every client is treated as if it is our first. We use our knowledge gathered over the last 21 years but never produce me2 product or off the shelf clothing. Everything is 100% bespoke and we always start with a blank sheet, listening to our client’s objectives, the brand position, its USP and route to market. Distlling this down, we then create unique and exclusive designs to meet the brief.  


Our services have grown over the years based on our experience to offer a full turnkey solution to our clients - from concept through to delivered product and also offer marketing support.


We work with many start up brands that have a great idea but lack the experience of how to start a brand, design the product, source and produce it or get the product to market. We provide the support these start ups require from brand creation, logo, trims, product design, prototypes, sales samples, production, shipping, web design and marketing support that includes social media, photo shoots and films.


We have developed a huge network of high performance sportswear factories within Europe, China, Vietnam and Korea that allows us to place our client’s orders with a suitable factory based on quality, price, service and technical ability. We have worked with leading performance sportswear brands on top tier innovative garments using the very latest manufacturing techniques, materials and components through to entry level clients that are more focussed on price point without compromising on quality.


Our strategy is simple – “If we produce the very best sportswear for our clients at a competitive price, then they will succeed. If they succeed, they will come back for more and everyone wins”



We have worked with over 160 sportswear brands since 1997 from the biggest global brands to start ups with a great idea.



From a great idea to finished product and marketing support, we provide a complete turnkey solutions for sportswear brands across a multitude of services that include -: Brand name and identity, Sportswear designs including all aspects of trim,  detailed specifications, prototypes and development, global sourcing through our network of factories, production management including shipping to your warehouse and full marketing support that includes website design, social media, photo and film shoots and brand language.






We get lots of enquires every week and can only work with a limited number of clients at any one time.

Contact us to tell us about your plans.


Bourne House, Prince Edward Street

Berkhamsted, Herts HP4 3EZ  UK


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