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We create bespoke performance sportswear for brands within cycle, run, outdoor, marine, golf, equestrian, ski and gym & fitness industries. We offer sustainable options to our eco-conscious clients looking to produce recycled polyester or sustainable sportswear. 

Established in 1997, we have worked with over 250+ global sportswear brands and startups to create some of the best sportswear in the world.

Looking for a sportswear designer? Need a sportswear factory to produce your idea? Looking for sustainable sportswear? Want to start a sportswear brand? Blue Associates Sportswear is a leading supplier of bespoke performance sports and activewear clothing to blue-chip sportswear brands and startups since 1997.


Every client is treated as if it is our first. We use our knowledge gathered over the last 21 years but never produce me2 product or off the shelf clothing. Everything is 100% bespoke and we always start with a blank sheet, listening to our client’s objectives, the brand position, its USP and route to market. Distilling this down, we then create unique and exclusive designs to meet the brief.  


Our services have grown over the years based on our experience to offer a full turnkey solution to our clients - from concept through to a delivered product and also offer marketing support.


We work with many start-up brands that have a great idea but lack the experience of how to start a brand, design the product, source and produce it or get the product to market. We provide the support these startups require from brand creation, logo, trims, product design, prototypes, sales samples, production, shipping, web design and marketing support that includes social media, photoshoots and films.


We have developed a huge network of high-performance sportswear factories within Europe, China, Vietnam and Korea that allows us to place our client’s orders with a suitable factory based on quality, price, service and technical ability. We have worked with leading performance sportswear brands on top tier innovative garments using the very latest manufacturing techniques, materials and components through to entry-level clients that are more focussed on price point without compromising on quality.


Our strategy is simple – “If we produce the very best sportswear for our clients at a competitive price, then they will succeed. If they succeed, they will come back for more and everyone wins”




From your bright idea, we create the brand identity and logo



We have worked with over 250+ sportswear brands since 1997 from the biggest global brands to start ups with a great idea.




Recycled polyester fabrics Blue Associat

We have a huge selection of recycled and sustainable fabrics 

Looking for Sustainable and Recycled sportswear?

We work in partnership with over 150+ fabric mills from around the world and have a huge selection of fabrics suitable for all performance activewear.

equestrian designers and factory blue as


Starting a sportswear brand?

Got a great idea but never ran a business or launched a brand before?

Our StartUp Pack navigates you through what to do to launch successfully.

Stuart and his team were excellent.


Creative designs and the end product was exceptional.


Why Choose Us?
We live and breathe sportswear, it's our passion and the team are all active athletes, so we get it. 
We've been creating brands and ranges of activewear for our clients since 1997 and being completely independent from our suppliers allows us to select the most suitable factory for your brand. 
Blue Associates Sportswear Client Locations

We work with clients all across the world.

Contact us today for international support.



We get lots of enquiries every week and can only work with a limited number of clients at any one time.

Contact us to get a FREE QUOTE and tell us about your plans.


Bourne House, Prince Edward Street

Berkhamsted, Herts HP4 3EZ  UK