Many start-ups are cautious about how much they order as they want to de-risk their investment and make sure they don’t order too much stock and end up in sale.
The UK falls short when it comes to dominant global sportswear brands. The US on the other hand leads the race with them occupying top spot for decades.
Founded in 2010 in Switzerland, On Running has grown from a niche startup into a global competitor, challenging industry giants like Nike, Adidas, and ASICS.
If you’re passionate about designing functional sportswear, this guide will help you navigate the journey to becoming a professional in the sportswear field.
In April 2025, President Donald Trump announced a series of sweeping tariffs targeting imports from key U.S. trading partners, including China and Vietnam.
The activewear industry is booming, and competition is fierce. To stand out, brands must go beyond selling high-performance gear and cultivate a loyal community
SKIMS, Co-founded by Kim Kardashian in 2019 started as a solution-oriented shapewear brand and quickly expanded into loungewear, underwear, and now activewear
Creating a fashion campaign is much more than just beautiful looking clothes, a fabulous model and good lighting—it’s a narrative that brings a brand’s identity to life
Your brand logo is one of the most important assets your company owns. It’s not just a graphic—it’s the face of your business, the first impression customers have
As the global climate crisis intensifies and environmental awareness grows, the fashion and sportswear industry is undergoing a critical transformation.
At Blue Associates Sportswear, we work with clients all over the world, producing sportswear in our partner factories in China, Vietnam and across Europe.
The sportswear market is evolving at a remarkable pace, and sportswear trends 2025 are already shaping how brands design, produce, and sell activewear in the future
If you’re launching a new activewear brand or expanding your sportswear line, one of your biggest hurdles is finding a quality factory that offers low MOQ
Finding the right plus size sportswear supplier is a critical step for any sportswear brand aiming to serve the rapidly growing and underserved plus size market
For any startup brand, your logo is more than a design — it represents your identity, values, and market position. But having a brilliant logo is not enough
In the global activewear and sportswear industry, one country consistently stands above the rest when it comes to sourcing high-quality, competitively priced.
One of the most notable innovations in recent years is the shift from traditional sewn garments to heat sealed, bonded sportswear. Which method do you choose for your brand?
At Blue Associates Sportswear, we specialise in working with start-ups and work with a trusted network of sportswear factories that have agreed to lower their MOQ’s for our clients.
