At the start of the process, we spend time familiarising ourselves with our client’s consumer and their needs. This is paramount, otherwise, the product won’t live up to the brand’s consumer’s needs, be it style, quality, price and critically, performance. Only after we fully understand the brand and consumer can we start to design the product, this will be done with fabrics in mind, and an idea of the factory we will select, taking into account the necessary capabilities and equipment required to execute the finished product perfectly. 

Knowing where the product will be manufactured, and the fibres and fabrics it will be made from right from the get-go is imperative to make sure the product lives up to the expectations of our clients. If we don’t have a factory and fabric in mind, all we are doing is creating a picture without an idea of the end goal.