Many of our start-up clients approach us without a brand name or logo, or any foundations that are ready to be developed into a suitable brand.
Branding is critical to the success of the business, as consumers buy into brands, not just because of the products they offer, but also because of the tone, imagery, values, provenance and style presented.
Having the world’s best product is only one step of the journey to success, and whilst it is the backbone of the business, having a poorly executed brand will instantly dilute or ruin what the product has to offer.
Every touchpoint the consumer sees must be on point to win their attention, with the aim being for them to then spread the word to friends and family. A brand with a strong identity and values pulls at the heartstrings of the consumer, who then falls in love with the brand for life, coming back over and over again.
We create brands for our clients that are more than just a name and logo. It’s a tone and style that sets the foundations for everything the brand will create from thereon. The formula is set for social platforms, film, photography, tone and style. Guidelines are created to share with the team and adhere to, to make sure the brand remains a brand and not just a great product.
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